The Information Energy conference (3-4 june 2015, Utrecht) is an event for a new breed of content professionals named 'Infomedians'. Specialists in multichannel communication that effectively master the skill of cross-silo content collaboration.
With the shift from UX to CX, many designers broaden their view. Their focus is not just on individual products, applications or websites, but more on how customers use services and channels in their journey.
INTERSECTION15 (28-30 april, Berlin) was integrated with Design Management Europe under the motto 'Design to align'. Attendees with various backgrounds, professions and perspectives all shared their common interest: getting design at the strategic level of the enterprise.
There is a growing need for UX managers in organizations facing complex challenges. Informaat organizes sessions of the UX Management Roundtable, addressing these challenges. Conversations from the past two years have been documented in a white paper.
Design conquers new territories in society. More and more companies realize design can deliver profitable products, services and environments. Design-led startups, often disrupting the incumbents have attracted the attention of big technology companies and of venture capital firms, the VCs.
Most companies view customer experience as a task (or chore) rather than a mission. They assign some employees to focus on customers while the rest of the company goes about its business. In this way, many CX initiatives and activities fail in the long run.
Happiness is a mental state of well-being characterized by positive emotions ranging from contentment to intense joy. Besides creating usable, useful and desirable products, experience designers can design up into the value chain and focus on happiness as an necessary objective to design for.
Design languages and systems are a hot topic these days. They are a response to the challenge of creating consistent, seamless, and compelling digital experiences in the context of an increasing number of devices, channels and touchpoints.
Customer experience, Design systems, User experience, UX management
For the 4th time in a row, The Information Architecture Institute organizes World IA Day to celebrate the practice of information architecture at a global scale. Events in 24 countries and 38 cities are organized and Informaat participates in the Dutch edition.
B!RDS on a WiRE has had another successful year. Regularly, we managed to publish relevant, interesting and valuable content. This year our focus has been on the interaction of design thinking and systems thinking, design for login/security and CX excellence.
A plea for a tight cooperation of brand experience and user experience professionals in the financial sector. Such an alliance delivers many opportunities for financial organizations to improve their customer experience in general and their credibility in particular.
Informaat has a rich history in technology for humans to use. Disciplines like HCI, UI & UX design are part of our DNA. In recent years, we start to encountered another profession of experiential thinking: the brand experience. So we wondered, how do we relate?
At the end of the year, analysts provide their view on where we stand and what's ahead of us. These crystal ball readers predict our future with statistical materials, like diagrams, charts and other nifty visualizations. So, what do they predict for 2015?
As design thinking in general and experience design in particular become more relevant in business circles, designers frequently are asked the question: What is the ROI of (customer) experience design? An answer with five datapoints.
The connection between marketing and design is increasingly intensifying in organizations. The forces of digital, the communication power of the customer and the value of experience are driving the two disciplines towards each other.
