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Nest with thoughts on experience design

  • Reason for purpose

    Some say the Purpose trend is over. Every organisation does business the inclusive, sustainable or healthy way these days. So that's no longer a way to distinguish yourself. However, research indicates that purpose shouldn't be over. Organisations with a clear purpose experience three types of benefits. Susanne van Mulken addresses these three types.

    Susanne van Mulken

    TrueX

    3 December 2021
  • The Gap

    Have you ever made a site where everything came together? From design to implementation and getting it into users' hands? Teamwork at its best is everybody pushing in the same direction to get it done. Sometimes getting the design you want is complicated. It turns out that this can require a role that explicitly bridges the divide between design and engineering. Something our front-end developer Egor Kloos calls The Gap.

    Egor Kloos

    Engineering

    3 November 2021
  • Where we are and what awaits us in 2021

    Editor

    17 December 2020

    At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: 2020 was Corona crazy! So, what are their predictions for 2021?

    Content strategy, Customer experience, User experience

  • Using empathy for your design

    Inspiration from academia and practice

    Barbara Werdmuller

    22 October 2020

    As a designer you want to understand users in order to be able to make good design decisions. Empathy seems to be the key. But do you open the right door or do you fall into a trap? In this post, Barbara Werdmuller shares results of her search for answers to this question.

    Research

  • Behavioral design

    Tap into the unconscious for the best app

    Djujan Bijstra

    14 October 2020

    In this article, designer Djujan Bijstra shares five advantages of responding to the unconscious in application design, or "Behavioral design" with numerous examples of applications.

    Design, User experience

  • Five trends with a focus on values

    Susanne van Mulken

    6 October 2020

    Value-driven design is the next phase in customer experience. Trends like the technological ratrace, customer experience as differentiator, ‘stakeholder value’ over ‘shareholder value’, the public role of companies and GenZ show why it is smart to base your strategy on values.

    TrueX

  • Consistent omnichannel content: no coincidence

    A trip report on OmniChannelX 2020

    Mark Westbeek

    27 July 2020

    How does your content on all channels contribute to the user’s trust? Don’t leave it to chance, was the overall message of the OmnichannelX conference. Structure, design and governance is playing a big part.

    Content strategy, Events, Omnichannel

  • Practice what you preach

    ...but be careful where and how

    Iñigo Otero Olazabal

    9 June 2020

    In the digital connected world there are more people sharing their opinions and experiences, or echoing those of others. This results in organizations being increasingly confronted with their own inconsistencies. At the end, it boils down to values. In this blog, Iñigo describes a specific example of how activism has changed the way many organizations advertise online.

    TrueX

  • Service design, UX design and TrueX design

    Susanne van Mulken

    3 June 2020

    We often get asked about how service design and UX design relate. And then we introduce yet another term: TrueX design. But if you introduce a new term you need to clarify how it relates to other terms. This post explains how these design domains connect.

    Service design, TrueX, User experience

  • Content specialists

    Take a look inside the design system

    Mark Westbeek

    14 April 2020

    Has your content anything to do with your design system? It does. Content is a crucial part of the UX and does its job in components, dialogues and patterns. Exactly: in the components of a design system. That's one of many good reasons for content specialists to take a look inside it.

    Content strategy, Design systems

  • What is True experience?

    Susanne van Mulken

    17 March 2020

    True. What is true? In these times, with fake news, virtual reality and mindfulness, that’s a reasonably relevant question to ask. Is something ’true’ when it is based on facts? Is it something that touches you, that is of value to you, has particular meaning to you? In the context of our expertise, design, we believe that designing true experiences will become more and more important

    Customer experience, TrueX

  • Where we are and what awaits us in 2020

    Collecting new year trends from crystal ball readers

    Peter Bogaards

    1 December 2019

    At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: Digital disruption of society is getting stronger and stronger. So, what are their predictions for 2020?

    Customer experience, User experience

  • Dutch Digital Day 2019 (Amsterdam)

    A trip report

    Nico ten Hoor

    19 July 2019

    On June 21th, our senior visual designer Nico ten Hoor visited the fifth edition of Dutch Digital Day held at Undercurrent, Amsterdam. In this trip report, he provides some highlights, reflections and summaries of the event.

    Design, Events

  • UX design in an Agile context

    A free whitepaper

    Susanne van Mulken

    10 July 2019

    Agile is the most recent development that have a determining influence on the position of design within organizations. Many UX designers try to work effectively in Agile contexts of organizations. We collected their experiences and lessons learned for UX design organizations in a free whitepaper.

    User experience

  • From Business to Buttons 2019

    A trip report

    Annemarie Faber

    13 May 2019

    On May 3rd designer Annemarie Faber attended 'From Business To Buttons 2019', hosted on the beautiful island of Djurgården in Stockholm, Sweden. It’s organized by Swedish design agency InUse who put together an interesting program of speakers on a broad variety of subjects.

    Events, User experience

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