Our ideas

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: 2020 was Corona crazy! So, what are their predictions for 2021?

How does your content on all channels contribute to the user’s trust? Don’t leave it to chance, was the overall message of the OmnichannelX conference. Structure, design and governance is playing a big part.

Has your content anything to do with your design system? It does. Content is a crucial part of the UX and does its job in components, dialogues and patterns. Exactly: in the components of a design system. That's one of many good reasons for content specialists to take a look inside it.

In January 2018, information architect and content strategist Xander Roozen visited the Agile Content Conference in London. The Agile Content Conference was a thoughtful experience. Here’s what he further liked about it.

Information Energy is the annual gathering of info professionals in Utrecht (NL). In the recent 2017 edition, the core question was: what will the organization and use of information look like in the context of Industry 4.0? In this trip report, Barbara Werdmuller reflects on her learnings.

Customer experience is becoming more relevant than ever and involves people interacting with physical and digital channels in which content place a crucial role. But how mature is the content strategy of organizations for this new landscape?

Content often seems a forgotten area in organizations that are trying to develop in-house digital design capabilities for their customer experience. But some relevant communities are taking content up.

The Information Energy conference (3-4 june 2015, Utrecht) is an event for a new breed of content professionals named 'Infomedians'. Specialists in multichannel communication that effectively master the skill of cross-silo content collaboration.

B!RDS on a WiRE has had a successful year. Almost every week we managed to publish a least one post. Identifying relevant, interesting and valuable content has been our focus all the time. Content created by CX professionals from within Informaat and curated content by others from outside. This year our focus has been on […]

New challenges are upon us content people. The era of digital disruption requires adaptation at many levels by anyone involved with content, whatever its form or shape. As content crusaders, we want to point the road to travel with 10 imperatives. “Old school” and cutting-edge content organizations and professionals all face the same challenge of […]

In late March, 270 content professionals from 27 countries gathered in London for the very first European edition of Confab, the leading content strategy conference organized by US agency BrainTraffic. Bas Evers (@everbass), content strategist at Informaat, attended. He captures some of the talks and explains what he took away from the event.

Recently, Rosenfeld Media published Content everywhere. It’s a guide to creating future-ready, flexible, reusable, manageable, and meaningful content wherever it needs to go. Content strategist Bas Evers read the book and decided if it’s worth recommending.

Content strategist Bas Evers reviews “Content Strategy for Decision Makers“, a manuscript by Rahel Bailie and Noz Urbina. He highlights five important lessons for organizations and discusses whether the book lives up to its title.

No matter how beautifully designed and usable the glass, if it contains milk while you asked for orange juice, you won’t be happy. And even if it was milk you asked for, if it’s gone sour you’ll be equally disappointed. By analogy, beautifully crafted digital experiences only become satisfactory when the content is appropriate and […]

Even though the term content strategy existed before Kristina Halvorson’s “Content strategy for the web” was published, its usage only really took flight after that. Like all hot topics, it is used far and wide and for different purposes, but with a clear core message: content rules the web, for better or for worse.