Our ideas

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: 2020 was Corona crazy! So, what are their predictions for 2021?

True. What is true? In these times, with fake news, virtual reality and mindfulness, that’s a reasonably relevant question to ask. Is something ’true’ when it is based on facts? Is it something that touches you, that is of value to you, has particular meaning to you? In the context of our expertise, design, we believe that designing true experiences will become more and more important

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: Digital disruption of society is getting stronger and stronger. So, what are their predictions for 2020?

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: Digital disruption of society is getting stronger and stronger. So, what are their predictions for 2019?

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: Digital disruption of society is getting stronger and stronger. So, what are their predictions for 2018?

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: Digital disruption of society is getting stronger and stronger. So, what are their predictions for 2017?

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us. All trend watchers agree: Digital disruption of society is getting stronger and stronger. So, what are their predictions for 2016?

Content often seems a forgotten area in organizations that are trying to develop in-house digital design capabilities for their customer experience. But some relevant communities are taking content up.

Omnichannel rules, and organizations have to deal with a multitude of applications, products and services. Are our tried and tested design methods good enough to face this new reality?

INTERSECTION15 (28-30 april, Berlin) was integrated with Design Management Europe under the motto 'Design to align'. Attendees with various backgrounds, professions and perspectives all shared their common interest: getting design at the strategic level of the enterprise.

Most companies view customer experience as a task (or chore) rather than a mission. They assign some employees to focus on customers while the rest of the company goes about its business. In this way, many CX initiatives and activities fail in the long run.

Design languages and systems are a hot topic these days. They are a response to the challenge of creating consistent, seamless, and compelling digital experiences in the context of an increasing number of devices, channels and touchpoints.

A plea for a tight cooperation of brand experience and user experience professionals in the financial sector. Such an alliance delivers many opportunities for financial organizations to improve their customer experience in general and their credibility in particular.

Informaat has a rich history in technology for humans to use. Disciplines like HCI, UI & UX design are part of our DNA. In recent years, we start to encountered another profession of experiential thinking: the brand experience. So we wondered, how do we relate?

At the end of the year, analysts provide their view on where we stand and what's ahead of us. These crystal ball readers predict our future with statistical materials, like diagrams, charts and other nifty visualizations. So, what do they predict for 2015?