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Artificial Intelligence (AI) is enhancing products and services like automatic website builders, music and movie streaming services and personal assistants on your smartphone. It can make a product or service smarter by adapting to the needs of its users. It can also create new experiences by itself.

Innovations play a big role in UX design. Technology is changing rapidly, allowing new and different ways of interaction. One of those innovations enabling new interactions are conversational user interfaces. A CUI differs significantly from a conventional graphical user interface. If implemented in the right way, conversational interfaces can result in a more intuitive experience for users.

The occasion to start thinking about connecting computational to design thinking is John Maeda's recent introduction of 'computational design'. What can we learn from 'computational thinking' as a mindset for designers to solve problems?

Design conquers new territories in society. More and more companies realize design can deliver profitable products, services and environments. Design-led startups, often disrupting the incumbents have attracted the attention of big technology companies and of venture capital firms, the VCs.

In many industries, digital transformation creates new opportunities and challenges. Becoming digital also means finding the best way to serve customers based upon available data, intelligence, and insights. The insurance domain can benefit tremendously when digital excellence is their core performance indicator. McKinsay-analists Tanguy Catlin, Pradip Patiath and Ido Segev dive into what digital excellence […]

Recent research published by Forrester in the Harvard Business Review has uncovered a disconnect in how customer experience professionals are aiming to deliver innovation. Despite their hard work, misguided approaches too often fail to deliver the experiences customers truly value.