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Nest with thoughts on experience design

  • Upcoming events 2014: The second half

    Editor

    18 July 2014

    Hands-on workshops, inspiring presentations and creative stimulation. Events and conferences offer a wealth of opportunities for professional development. We’ve put together a hand-picked selection from the 2nd half of 2014 which we hope aligns well with your interests.

    Customer experience, Service design, User experience

  • From the ServDes2014 conference: The five editor’s picks

    Editor

    4 July 2014

    Besides experience design, we consider ourselves part of the service design community. As the experience and service industries grow, expertise in service design has become increasingly relevant for us. Some of our knowledge, insights and competencies are derived when companies and practitioners collaborate with academia, and those results are shared. At an event such as ServDes2014 (9-11 April, Lancaster UK), relevant and interesting research information is presented, discussed and shared. We picked five papers from the conference proceedings that we felt are especially relevant.

    Customer journey, Events, Service design, Touchpoints

  • UXLX 2014

    A trip report from Lisbon

    Bart van Velzel

    20 June 2014

    In June, I attended the annual UXLX conference in Lisbon (Portugal) with almost 400 other UX professionals from 40 countries. The conference provided many workshops and presentations on research, design and strategy. Although all three days were pretty intensive, I got a lot of inspiration and insights and met many interesting people.

    Customer journey, Design, User experience

  • From customer journeys to services and experience

    A four-stage CX maturity model

    Peter Bogaards

    13 June 2014

    By now, many organizations understand the relevance of a customer focus and try to incorporate customer thinking in their strategy. However, confining a customer experience strategy to only customer services and customer journeys only is missing a trick. While they are both important, a larger opportunity exists by moving into customer-centric services and experiences.

    Customer experience

  • Four guiding principles for CX excellence

    Peter Bogaards

    16 May 2014

    Similar to operational, financial or strategic excellence, customer experience (CX) excellence is an organizational competence, capability or capacity. In the 21st century, organizations with a high degree of CX excellence are more successful than others. They focus not only on the needs, expectations and dreams of customers, they also tend to have high levels of […]

    Customer experience, CX excellence, Employee experience

  • At the INTERSECTION of design thinking and systems thinking

    A trip report from a cross-disciplinary event

    Peter Bogaards

    1 May 2014

    Last month, I attended an event on what hopefully will become a new community of knowledge and practice: strategic enterprise design. At INTERSECTION (Paris, 16-17 April 2014), the communities of experience design and enterprise architecture and design hooked up, each with their own views, opinions and insights on the enterprise of the future. The conference […]

    Digital strategy, Events, User experience

  • Insurance companies’ untapped digital opportunities

    Peter Bogaards

    4 April 2014

    In many industries, digital transformation creates new opportunities and challenges. Becoming digital also means finding the best way to serve customers based upon available data, intelligence, and insights. The insurance domain can benefit tremendously when digital excellence is their core performance indicator. McKinsay-analists Tanguy Catlin, Pradip Patiath and Ido Segev dive into what digital excellence […]

    Digital strategy, Innovation, Insurance

  • How employee engagement impacts the customer experience

    Editor

    14 March 2014

    Engaged employees are a great asset for companies, especially in relation to delivering great customer experience (CX). In a webinar (2012), customer experience transformist Bruce Temkin (of the Temkin Group) and chair of the Customer Experience Professionals Association (CXPA.org) explains how companies with superior customer experiences and loyal customers deal with the engagement of their […]

    Customer experience, Digital strategy, Employee experience

  • Beyond Transparency: Open data and citizen experience

    Editor

    14 February 2014

    The growth of digital government initiatives – and open data specifically – is gathering pace. The UK’s top-of-government Government Digital Services (GDS) department, and projects such as the USA’s Data.gov, are creating transparency and opportunity that never existed before. 

    Public sector

  • Delivering better UX through interaction and customization

    Editor

    24 January 2014

    Identification, Differentiation, Interaction and Customization are all key activities to better create and manage customer relationships. It’s the last two, however, that significantly impact customer experience. What do they entail? A recent post at 1to1media.com explored them in more detail.

    Customer experience, User experience

  • Service Design Network 2013 Global Conference

    Presentation highlights

    Jesse Grimes

    20 December 2013

    In late November, the Service Design Network held its sixth annual global conference, in Cardiff (UK). A record number of attendees (480+) spent two days in the eye-catching Wales Millennium Centre, listening to presentations, attending workshops, networking and meeting conference exhibitors. Videos and presentations from nearly all the talks are now freely available online.

    Service design

  • Top 5 BiRDS posts from 2013

    Content strategy, UX management, and service design

    Editor

    13 December 2013

    B!RDS on a WiRE has had a successful year. Almost every week we managed to publish a least one post. Identifying relevant, interesting and valuable content has been our focus all the time. Content created by CX professionals from within Informaat and curated content by others from outside. This year our focus has been on […]

    Content strategy, Service design, UX management

  • Introducing the Informaat Customer Experience Canvas

    A model for the orchestration of customer experiences

    Editor

    6 December 2013

    Organizational barriers too often stand in the way of achieving excellent customer experience. Overcoming these barriers requires a new approach: Discovering the many facets which influence CX and understanding the timeframes in which they play a role. A model to visualize these facets – and support their orchestration – is needed.

    Customer experience

  • Where we are and what awaits us in 2014

    Collecting new year trends from crystal ball readers

    Editor

    27 November 2013

    At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us in the coming year. These crystal ball readers predict our future with lots of statistical materials, like diagrams, charts and other nifty visualizations. Applied to various domains such as the internet, mobile or […]

    Business processes, Change management, Customer experience

  • Upcoming events 2014

    Editor

    21 November 2013

    Networking, hands-on workshops, inspiring presentations and creative stimulation. Events and conferences offer a wealth of opportunities for professional development. We’ve put together a hand-picked selection from the coming new year which we hope aligns well with the interests of you, our readers. Stay tuned, because we’ll keep updating the list regularly.

    Customer experience, User experience

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