28 November 2014
Peter Bogaards
Peter Bogaards

Where we are and what awaits us in 2015

Collecting new year trends from crystal ball readers

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us in the coming year. These crystal ball readers predict our future with lots of statistical materials, like diagrams, charts and other nifty visualizations. Applied to various domains such as the internet, mobile or (social) media, they all agree on one thing: Digital disruption of society is getting stronger and stronger. So, what’s their predictions for 2015?

We’ve found the following collections of trends (more to come for sure) for 2015.

Think & Design: Key UX Design Trends for 2015

“With some technology tendencies extinguishing yet on the initial level, and others breaking out into wide usage, UX always remains in style. The year of 2015 for UX will be marked with the growing importance of design thinking. This new approach to product creation appears to be an Achilles heel of big companies that haven’t risen to service design, but a strong point of start-ups with a strong design vision of user needs. Take a look at such innovative companies as Uber, Nest or other Kickstarter birds – they don’t need to prove the value of design to senior management, they don’t release an incomplete product neglecting excellence just because the deadlines are looming closer. Here are the biggest UX design trends for 2015 to keep an eye on in order not to lose your competitive edge.” ~ Dmitry Svarytsevych, SoftServe

3 things that will change user experience design in 2015

“If 2014 was dubbed the ‘year of the customer’ then 2015 is surely the ‘year of experience.’ Here are three key trends that will reshape the corporate landscape in the year to come (and beyond).” ~ Saul Gurdus, Mashable

10 customer experience trends for 2015

“Do you know which way the customer experience winds are blowing this year? Here are 10 key points that we have identified as areas of interest and customer experience trends that will gain traction in 2015. It might surprise you that many are about operationalizing the organization to establish a compelling customer experience practice.” ~ James Ainsworth, CustomerThink

7 UX trends of 2015: Get ready for big changes

“As we all know it, no matter how cool or creative the website is, at the end all it boils down to one thing that is User Experience. If the website performs badly in terms of UX, its game is over. Do it correctly and your website is going to please you with amazing conversion rate and audience engagement; mess it up a little and you are literally dead. Since UX has become an integral part of the web design industry, it makes sense to make some assumptions about UX trends of 2015.” ~ Michael Evans, MotoCMS

Fjord Trends 2015

“(…) which seeks to highlight the impact of digital on the real world and explore how this will shape both consumer expectations and service design over the coming 12 months. In true Fjord fashion we have sought insight and inspiration from experts within Fjord and from our colleagues in Accenture, and we have distilled their thinking into nine core ideas. (…) Our 2015 Trends aim to provoke, inform, inspire, but above all to provide actionable insight. We call that Design at the Heart.” ~ Mark Curtis, Fjord

8 CX Trends for 2015 (The Year of the Employee)

“It’s once again the time of year for me to publish my CX trends. In my post last year, I named 2014 “The Year of Empathy.” With this post, I’m declaring 2015 “The Year of the Employee. We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. Taken together, this new emphasis on culture, training, and Voice of the Employee will put employees at the center of CX attention this year.” ~ Bruce Temkin, CX Matters

Top 10 digital customer experience predictions for 2015

“Empowered customers, submerged in a digital ecosystem, demand compelling connections and personalized content, and this will be the main priority for the next years.” ~ Neosperience

Emotions and ecosystems drive customer experience in 2015

“Companies that provide good customer experience (CX) will miss the mark in 2015, states a new Forrester report.” ~ Lori Alcala, CMS Wire

Digital Dopamine: 2015 global digital marketing report

“The Internet, that endless environment for creation and obsolescence, is a strange place. Ideas that were once dominant now face irrelevance, as new digital developments displace them. This transformation occurs rapidly, and marketers are constantly struggling to keep up. Therefore, in preparation for tomorrow, Razorfish took a deep dive into the qualitative and quantitative data of four international marketers to examine the ways in which digital technology is shifting traditional brand-consumer relationships. From uncovering global commerce expectations to identifying the effect of digital on our subconscious, this research set out to expose the key trends shaping marketing. In addition to exclusive market data, this report provides marketers with a blueprint for how to incorporate and adapt to these critical findings in 2015 and beyond.” ~ Razorfish

2015 predictions for CMOs and digital marketing

“Customer experience is the top innovation project for 2015, continuing its role as the top priority for marketing investment in 2014.” ~ Gil Press, Forbes

10 trends for 2015

Slide deck: “This list is all about actionable opportunity. Trends are just a means to an end: successful (and profitable) innovation.” ~ Trendwatching.com

Gartner identifies the Top 10 strategic technology trends for 2015

“Gartner defines a strategic technology trend as one with the potential for significant impact on the organization in the next three years. Factors that denote significant impact include a high potential for disruption to the business, end users or IT, the need for a major investment, or the risk of being late to adopt. These technologies impact the organization’s long-term plans, programs and initiatives.” ~ Gartner

About the author

Peter Bogaards (a.k.a. @BogieZero) is the editor-in-chief of our blog BiRDS. Peter also works as a curator and coach at Informaat experience design. He has been an online content curator avant-la-lettre in various UX-related fields for almost three decades, choosing what he thinks is interesting, relevant or remarkable to share.

Customer experience (78), User experience (53)