14 October 2015
Peter Bogaards
Peter Bogaards

Where we are and what awaits us in 2016

Collecting new year trends from crystal ball readers

At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us in the coming year. These crystal ball readers predict our future with lots of statistical materials, like diagrams, charts and other nifty visualizations. Applied to various domains such as the internet, mobile or (social) media, they all agree on one thing: Digital disruption of society is getting stronger and stronger. So, what’s their predictions for 2016?

We’ve found the following collections of trends (more to come for sure) for 2016.

The state of UX in 2015/2016

“Here’s our take on looking at the past, understanding the present, and anticipating what the future holds for UX in 2016.” Example observations are ‘Content strategy as the new information architecture’, ‘The gold rush for the right prototyping tool’ and ‘Companies are the new bloggers’. ~ (uxdesign.cc)

Fjord trends 2016 impacting design and innovation

“Our Trends focus on issues we expect to tackle in the coming year and the impact on design, users, organizations and society. Once again they reflect what our clients are asking for, our experience as citizens and users, and our well-informed guesses (we hope!) on the impact of emergent technology. Some meta themes to take notice of…” Example trend observations are ‘Social change through digital is unavoidable’, ‘Smaller, faster, flatter’ and ‘Design thinking also needs to be about design doing’. ~ (Fjord)

Tech trends 2016

“With the start of a new year, the exciting question is: What technology trends will radically transform businesses in 2016 and beyond? At frog we help our clients digitally transform their businesses by identifying emerging technologies and realizing their potential. Here are 15 technology trends driving companies to reinvent themselves.” Example trends identified are ‘Data-driven design takes center stage’, ‘Human-centered design is automated’ and ‘Haptic feedback gets real’. ~ (Frog design)

The 9 most important insights for tech and media in 2016

Top business-strategist Michael Wolf gave a massive presentation on the future of tech and media in 2016 at The Wall Street Journal’s conference. Some of the identified trends are ‘The next big winners in streaming audio are already (quietly) here’, ‘Good luck getting rich in the App Store’, and ‘The average American spends more time on tech and media than work or sleep’.

The race to digital mastery is on in 2016

As we enter 2016, Forrester expects to see ‘Who leads matters more than ever’, ‘Your old ways of working (and employees) can’t deliver any more’ and ‘Culture is the critical part’. ~ (Martin Gill, Forrester Research)

Programmatic trends in 2015: the big picture

With several contributing authors, the following trends for 2016 have been identified: ‘Brands seek transparency and control’, ‘Users suffer (especially on mobile) without union of creative, data and tech’ and ‘Targeting with purchase data improves segmentation’. ~ (Ben Davis, Econsultancy)

5 predictions shaping the future of customer experience for 2016

2015 was a year of disruption. In 2016, ‘The internet of things explodes’, ‘Big data becomes useful’ and ‘Video customer service becomes popular’. “In conclusion, it’s clear that some companies really understand the value of customer experience and others don’t. 2016 will see more fails by big corporations in addition to the disappearance of any unicorns that are not user-centric. The companies that treat customers like they are guests in their home will ultimately remain competitive over companies that don’t put an emphasis on customer experience–particularly those that don’t tap into modern customer technologies to make life easier and better for their customers.” ~ (Blake Morgan, Forbes)

11 Customer experience trends for 2016 (‘The Year of Emotion’)

“In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. In this environment, we expect to see among other trends, culture change intensifying, customer journey designing and employee CX & empathy training” ~ (Bruce Temkin, CX Matters)

Customer experience (78), Design (23), User experience (53)